I work with start-ups, scale-ups, and established organisations across a wide range of sectors. My experience spans both large PLCs and early-stage companies, allowing me to support businesses at different stages of growth and maturity.

My core specialisms include commercial strategy, product and venue development, financial planning, business development, and organisational growth. I help businesses strengthen performance by identifying opportunities, improving structure, and guiding strategic decision-making.

I bring over 20 years of cross-functional experience across commercial, financial, and operational roles. This allows me to understand a business from every angle and deliver solutions that are strategic, practical, and achievable. I combine the discipline of large organisations with the agility of start-ups.

Both. Some clients need high-level strategic direction; others require support with implementation. My approach is flexible — I can advise, collaborate, or work alongside your team to deliver results.

My background includes work across hospitality, retail, venues, property, consumer products, and multiple service-based sectors. The breadth of experience allows me to apply proven commercial principles to a wide variety of business models..

Yes. I have significant experience working with start-ups, including helping them shape propositions, build commercial models, and prepare for scaling. I support founders in creating sustainable, growth-focused structures from the outset.

Most engagements start with a discovery session to understand your goals, challenges, and the current state of your business. From there, I outline a tailored approach — whether that’s strategic input, operational support, or a structured project.

Both. I’m available for defined projects, interim roles, or ongoing advisory relationships depending on your needs.

Clients typically experience greater clarity in decision-making, improved commercial performance, stronger financial structures, and more confident growth planning. My focus is always on delivering measurable improvements rather than theoretical recommendations.

You can book an initial meeting directly through the website or get in touch via the contact page. This first conversation allows us to discuss your objectives, understand your challenges, and explore how I can best support your organisation.